Samsung Food Adds Great New Dimension

Consumers will have a new way to manage their recipes with a new service named Samsung Food. It is a mobile application that focuses on personalized food experiences.

Introduction – Samsung Food

Samsung Food is a personalized food and recipe service that uses artificial intelligence (AI) to help users discover new dishes, create meal plans, and shop for ingredients. The service was first launched in South Korea in 2022 and is now available in eight languages and 104 countries.

History Of The Application

History of the application
Samsung Food was developed by Samsung Electronics and Whisk, a food and recipe app company that Samsung acquired in 2021. The service uses Whisk’s AI technology to power its personalized recommendations and meal-planning features.

Samsung Food came from a Samsung 2021 acquisition of Whisk Source: YouTube

What Is Samsung Food?

What is Samsung Food?
To use the application/service, users first create an account and provide information about their dietary preferences, taste, and cooking skills. The service then uses this information to recommend recipes, create meal plans, and suggest ingredients.

Users can also search for recipes by ingredient, cuisine, or occasion. Once they find a recipe they like, they can add it to their meal plan or shopping list.

The application also offers a variety of other features, including:

A food diary: This feature allows users to track their food intake and calorie burn.

A shopping list: This feature allows users to create a list of ingredients they need and have it delivered to their door.

A cooking timer: This feature helps users keep track of cooking times.

A nutritional information database: This feature provides nutritional information for recipes.

Introducing Samsung Food (Source: YouTube)

Pros And Cons

What are the pros and cons of Samsung Food?
The application/service has several pros and cons:
Some of the pros include:

It is personalized to your dietary preferences and taste.

It can help you create meal plans and shop for ingredients.

It has a large library of recipes.

It is easy to use.

It offers a variety of features, such as a food diary, shopping list, and cooking timer.

Some of the cons include:

It is not available in all countries.

It can be expensive to use the meal planning and shopping features.

The recipes are not always accurate or up-to-date.

The service can be slow at times.

Samsung Food – the future of recipe management. Source: Samsung

Overall, Samsung Food is a powerful tool that can help you discover new recipes, create meal plans, and shop for ingredients. However, it is essential to be aware of its limitations and to use it responsibly.

Here are some additional details about the benefits of using the application/service:

Save time and money: Samsung Food can help you save time by providing personalized meal plans and shopping lists. It can also help you save money by finding the best deals on ingredients.

Improve your health: Samsung Food can help you improve your health by providing recipes tailored to your dietary needs. It can also help you track your food intake and calorie burn.

Learn new cooking skills: Samsung Food can help you learn new cooking skills by providing step-by-step instructions for recipes.

Have fun: Samsung Food can be a fun and interactive way to discover new recipes and learn about food.

Future of Samsung Food

The future of the application/service is bright. It can be a major player in the food/recipe, lifestyle management, and home appliance spaces. Here are some of the ways it can expand in the future:


More personalized recommendations: It will continue to improve customized recommendations based on user data. This will allow the app to recommend recipes that are even more relevant to users’ interests and needs.

More integration with Samsung devices: It will be more tightly integrated with Samsung devices and electronics, such as Galaxy smartphones, tablets, and computers. This will make it easier for users to access the app and use its features.

More features: It will add more features, such as the ability to create and share recipes, and the ability to track food allergies and intolerances.

Expansion into new markets: It will expand into new markets, such as China and India. This will allow the app to reach a wider audience and grow its user base.

Samsung Food – the future of recipe management. Source: Samsung

Lifestyle Management

Grocery management: It can add recipe to-buy items directly to the notes or supermarket application for planning and purchases

Health management: It can integrate with Samsung Health to track food and calorie intakes directly from the recipes. There are also partnership opportunities with gyms, dietitians, and trainers to manage nutrition and food plans for paid users

Gamification: Use recipes to manage overall fitness goals via gamification. For example, participants will score points by eating healthy ingredients in the different recipes.

Home Appliance

Fridge inventory: Using sensors, the fridge can work with the application to determine if there is enough ingredient to prepare a recipe.

Inspiration: It can integrate with the calendar application to remind users of important dates for celebrations (e.g., preparing your spouse’s favorite meal on an anniversary date or birthday)

Cooking: The application can auto-set cooking temperatures or settings to ensure recipes are prepared perfectly

MealPlanner features using Samsung home appliances Source: YouTube

Overall, the app has a bright future. It has the potential to be a significant player in the food and recipe space and can evolve into other spaces.

Here are some other possible features that Samsung Food could add in the future:

The ability to create and share meal plans with friends and family.

The ability to order ingredients from online retailers directly from the app.

The ability to track food waste and reduce it.

The ability to provide nutritional information for recipes in a more user-friendly way.

The ability to translate recipes into different languages.

Customer Experience

For Samsung Food to be successful, the electronic manufacturer needs to build an awareness of the value the application/service brings in managing health and lifestyle. This can be through social media posts, content creator interactions, advertising, and showcases at Samsung Experience stores, etc.

It should also monitor how the application/service is used and provide meaningful feedback to users and application developers to build on its success. It should also fully integrate into other Samsung applications in health or smart home technologies to maximize its potential.

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