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Are Shoppers Weary Of Hidden Fees?

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Value brands have utilized base pricing with add-ons for years to attract customers who want products that get the job done without the frills. In particular, the airline industry has perfected this value proposition with products and services that serve…

Are Retail Media Networks Ready For Prime Time?

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Retail media networks are making waves in the advertising and retail industries with promises of new sustainable revenue streams and customer engagement opportunities. Are they ready for prime time and should brands hold on investing capital for unrealizable short-term gains?…

Fall Guys Creative Brings Back Fun And Players?

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Everything changed on May 10th when Epic Games introduced the “Fall Guys Creative”. This highly sought-after feature will hopefully revigorate casual gamers and streamers having fun dodging obstacles over the past three year. How can tailored customer experience push the game…